1. Navigate to your Search Center (http://yourcompany/SearchCenter)
2. Choose "Site Actions -> Create Page"
3. Create a new Search Page by using the "(Welcome Page) Search Page" template and fill in your details

It should look like this:

Create a custom Search Results Page

1. Make sure that you are back at the Search Center site
2. Choose "Site Actions -> Create Page"
3. Create a new Search Results Page by using the "(Welcome Page) Search Results Page" template and fill in your details

It should look something like this:

Add the newly created Search Page to the tablist in your Search Center

1. Make sure that you are back at the Search Center site
2. Choose "Site Actions -> View All Site Contents"

You will now see one list for the Search Pages and one list for the Search Results Pages, as seen in this picture:

1. Navigate to "Tabs in Search Pages"
2. Choose "New -> New Item"
3. Enter the Title, Page (The page.aspx you created earlier. I used ZimmerSearch.aspx) and optionally enter a Tooltip
4. Click "OK"
5. You will see your new Tab show up in the list

Add the newly created Search Results Page to the Tablist in your Search Center

1. In the top of your left menu you will see "View All Site Content", Click it.
2. Repeat the steps from the previous section but use the Search Results Page you created instead.

If you navigate to your Search Center, you will see that your Tab has been added to the Tablist:

Connect your Search Page  with your Search Results Page

1. Click on your newly created Tab
2. Choose "Site Actions -> Edit Page"
3. Choose "Edit -> Modify This Shared Web Part" on your Search Box
   
4. Under the "Scopes Dropdown" section choose "Show, do not include contextual scopes" in the Dropdown mode
5. Enter a Dropdown label if you'd like

It should look something like this:

1. Expand the "Miscellaneous" section
2. Enter your Search Results Page filename into the "Target search results page URL" textbox (I used ZimmerSearchResults.aspx)
3. Click "Ok"

Now publish the page and it should look something like this:

Make sure it works

1. Make a search on your custom Search Page
2. Make sure that the url contians your custom Search Results Page
   (Mine is: http://zimmer/SearchCenter/Pages/ZimmerSearchResults.aspx)
3. It works!

Can I bind the Search Page to a specific Scope?

Of course you can. Follow these steps:

1. Navigate to the Site's Scope's section (I usually just navigate to http://zimmer/_layouts/viewscopes.aspx?mode=site)
   (This can be done by just navigating to Site Settings, Go to Top Level site settings, Search Scopes)
2. Choose "New Display Group"
3. Enter a Title (Important: Remember this name!)
4. Choose your Scope in the Scopes list
   
5. Make sure it's also the Default Scope
6. Click OK

Your displaygroup should be shown with a scope, similar to this:

1. Go back to your Search Center
2. Navigate to your custom created Search Page
3. Again, choose "Site Actions -> Edit Page"
4. Expand the "Miscellaneous" section
5. Locate the "Scope Display Group" text box
6. Enter your newly created Display Group (The name of the display group, mine was Zimmer)
7. Click "OK"
8. Publish your page

The Dropdown with Scopes should now only contain your newly added Display Group, similar to the following screenshot:

And what do you know... It works :)

HiRISE at the University of Arizona has made available a set of high-resolution images of the Martian surface so that you or I might try to spot it.

Another lander planned for 2001 was cancelled out of fear of the same fate. On a positive note, the technology developed for these missions is being used for the Phoenix Mars Scout mission, due to land in about a week.

With that in mind, I thought it was a good time to step back and offer up 5 things that can be completed before 5 PM today. These are smaller parts of much bigger design and strategic picture, but they will at least get you started and pointed in the right direction; setting the stage for when it's time to expand your digital marketing initiatives.

Let's assume it's 11AM...OK, go.

1. Set up a Google Adwords account and campaign- It's free to set up (keywords are budget dependent), takes about an hour total: 15 minute setup and 45 minutes to enter keywords and tweak and ad or two. The best part, is that it doesn't have to be perfect. You can track, measure and edit on the fly. In fact, Google will even help you do that with their Campaign Optimizer tool. Lunchtime...

2. Send a newsletter to your clients- There are lots of ways to do this. You may already have an in-house tool or subscribe to one. I like www.campaignmonitor.com, it's simple to set up, and they have templates that you can use right now (not the prettiest, but they work). The only thing you need to do is set up the account, upload the permission-based list (sorry spammers) and insert the content. Don't forget to include a call to action to track your efforts. Takes about 90 minutes, but there are also a ton of tools and robust features that allow for pretty deep customization/integration. We can talk about that later. But it's already 2:30 PM, better get moving...

3. Set up a blog- Once again, lot's of options here. But, if you are a beginner and have $5 per month, go with www.typepad.com - You can be up and running in 30 minutes. If you have something to say you can probably publish your first blog post in 15 minutes. Go back to add bells and whistles over the weekend...So, let's say 45 minutes total. 3:15 PM...

4. Find out what RSS is- Don't you hate it when someone throws out an acronym and you have no idea what it means? I do. Spend 15 minutes reading about RSS here: http://en.wikipedia.org/wiki/RSS - 3:30 PM

5. Keep up on what's happening - Here are two sites that I use to keep me up to date on what's happening in digital. Spend the last 90 minutes of your day delving into: Click Z - Internet Marketing Solutions for Marketers http://www.clickz.com/ and Emily Chang's eHub http://www.emilychang.com/go/ehub/ . Click Z is primarily focused on the business side of things; whereas eHub is geared toward new apps, web 2.0, and what the cool kids are doing...

We want to build machine programs that can learn things from information that's out there on the web. In the first application we'll come out with, you tell us things that you're interested in, and we'll continuously go out and find stuff on the internet that's related to that. There's a positive feedback loop where you tell us what you like and don't, so the machine gets progressively better in learning what you like.

I like the basic idea but there is one problem: I don't really want to tell yet another site what I'm interested in. I've told delicious and Digg what links I like. I've told facebook what films and books I like. Why should I tell Persai all over again? If Persai could work out a way to yank all this stuff from the other sites automatically and knit it altogether then serve relevant results that would be a fantastic tool, unfortunately:

Recommendations are based entirely on content, other users' feedback has no bearing on what Persai recommends to you.

This is a mistake. I've said before the key to next generation search is analysing the links between users as well as Google analyses the links between pages. Persai seems to have it half right in that I can tell it what I like but I think they need to rethink their approach on other users' contributions.

There are a few startups looking to revolutionise search for a second time. I met the founders of another new search engine Piins a few weeks ago, they are still in private beta so I can't go into specifics but they also have a very interesting concept which has a good chance of success. Both Persai and Piins come into the "companies I would definitely invest in" category, if I were a VC.

This week’s piece: May I Have This Dance? by Owen Powell

Subject: A soldier in Iraq dreams of Natalie Portman. We enjoyed this essay, in which the author reveals a thoughtful and romantic heart beneath the necessarily hard exterior of a soldier. For our gay version, in which he dreams of Johnny Depp, click here.

We thought it was interesting that Daniel Jones would select this essay as a winner of his "college essay" contest -- given that the writer seems to be in his late 20s and is enrolled at an "online institution" -- which seems to indicate an admirable willingness on Jones' part to stretch the rules, and yet he seems so reluctant to do the same with regard to gay-authored essays.

Filed under: Straight Man on “Relationships”

The updated tally (or why we feel like animals in the zoo): 7 out of 179 columns by openly gay writers; 2 out of 179 on female gay relationships; 0 out of 179 on male gay relationships. In what is arguably the “gayest” section of The Times, more women have written about gay men than gay men have.

Straight Woman on Relationships iiiii iiiii iiiii iiiii iiiii iiiii iiiii iiiii ii (42)
Straight Woman on Family iiiii iiiii iiiii iiiii iiiii iiiii iiiii i (36)
Straight Woman on “Looking for Love” iiiii iiiii iiiii iiiii iiiii iiiii iiiii (35)
Straight Woman on Breaking Up iiiii iiiii iiiii iiiii iii (23)
Straight Man on Relationships iiiii iiiii ii (12)
Straight Man on Breakup iiiiii (6)
Straight Woman on Gay Men iiiii i (6)
Straight Man on Family iiiii i(6)
Straight Man on “Looking for Love” iiiii (5)
Gay Man on Family ii (2)
Gay Woman on Relationship ii (2)
Gay Woman on Family i (1)
Gay Man on Self-Hatred i (1)
Gay Man on Prom Date i (1)
Ambiguous/Nurse on Drugs i (1)

In the meantime I was stressing like crazy thinking that I should be editing and editing and writing my script instead, but oh no, I had to look for the CD and during all this stress I came up with ten ideas for writing blogs and another ten for poems. So I gave in in the end and sat down and scribbled down some poems, they are also somewhere around here now, on pieces of paper, behind receipts, on napkins all being used as book marks. I bet when the time has come to look for these poems, I won't be able to find them either unless I listen to that CD and write a few more poems...

In the end the album Dromoi, by Sokratis Malamas was in my hands. I have listened to it before, but now I needed to focus on the listening and figure out which songs I should use to illustrate the feature with and this music feature I was working on about him. Sometimes you have this favourite song, but for some reason it won't fit in with the purpose of the show, or with the feature or there is some other production/editing reason that makes you leave out a song in favour of another.

This time I think I just decided that as it is a Greek singer to be featured on a radio station in a non-Greek speaking country, the most important thing is the melody and harmonies not the lyrics, as so few people will understand the lyrics. I also got help in getting a selection of his older songs from one of his record label representatives. 

I remember one of the first things Sokratis Malamas asked me was who was going to listen to this interview I was about to do? Was it going to be for Greeks in Sweden, or not? I said the show is not a language programme for minorities or immigrants, it is purely a music programme featuring music from all kinds of places in the world, so it is not exclusively a Greek audience, but a Swedish one. 

And then he asked me, but how will my music and my lyrics reach these people, if they don't understand the language I'm singing in and I don't understand theirs?

Well, he might have a point. If you do get to listen, you'll find out if his music will reach you. I believe that music is universal and of course you get a better experience when understanding the language a song is sung in, but I have personally listened to many songs in foreign languages and love them, not because I understand the meaning of any of the words, but because I like the sound and the feeling a song sends out. If you would like to listen to the feature it runs on Swedish Radio and here is the link: 

http://www.sr.se/cgi-bin/p2/program/index.asp?programID=2486

It's available for up to a month after the show airs tomorrow Sunday 18th May 2008. You can access it via the link above. I hope you will enjoy listening to it and that it will introduce you to some new music.

Sokratis Malamas, photo Giorgos Vitsaropoulos 

Elisavet